Description
Features: Detailed and clear explanations of all concepts covered in the O Levels 7115 and IGCSE 0450 syllabus. A well-structured layout that aligns with the syllabus chapters for easy references. Definitions, theories, and explanations of key business terms and concepts. Examples illustrating how concepts apply to real-life businesses and scenarios. Breakdowns of how and why business concepts or strategies work, with logical reasoning. Critical assessments of business decisions, including pros, cons, and justified conclusions. Scenarios covering various industries and business sizes to ensure diverse application. All key business formulas and ratios, such as profit margin, break-even analysis, and liquidity ratios. Clear interpretations of these formulas and their relevance to business decision-making. Infographics summarizing key topics for quick revisions. TABLE OF CONTENTS Section 1: Understanding business activity. 1.1: Business Activity. 1.2: Classification of businesses. 1.3: Enterprise, business growth and size. 1.4: Types of Business Organization. 1.5: Business Objectives and Stakeholder Objectives. Section 2: People in Business. 2.1: Motivating employees. 2.2: Organisation and Management 2.3: Recruitment, selection and training of employees. 2.4: Internal and External Communication. Section 3: Marketing. 3.1: Marketing, Competition, and the Customer 3.2: Market Research. 3.3: Marketing Mix. 3.4: Marketing Strategy. Section 4: Operations Management. 4.1: Production of Goods and Services. 4.2: Costs, scale of production and break-Even analysis. 4.3: Achieving Quality Production. 4.4: Location Decisions. 5.5.1 Profitability: 5.5.2 Liquidity: 5.5.3 Why and how accounts are used: Section 5: FINANCIAL INFORMATION AND DECISIONS. 5.1: Business Finance: Needs and Sources. 5.2: Cash-Flow Forecasting and Working Capital 5.3: Income Statements. 5.4: Statement of Financial Position. 5.5 Analysis of Accounts. 304 Section 6: External influences on Business Activity. 6.1: Economic issues. 6.2: Environmental and Ethical issues. 6.3: Business and the International Economy.
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